Searching for their music videos which they have made, there appear to be none. This leaves us open in our options, such as what image we want to convey, how to get across our unique selling point, and how we want to compare ourselves to our competitors.
Luckily, there aren't many popular bands that have a similar sound to The Colours. This is a huge gap in the market, and their unique sound is potentially one of their stronger unique selling points. The lack of competition also means that getting well known will make them a dominant force in the industry.
Upon reviewing of some of their videos on YouTube, their main demographic appears to be young females in their teens (and slightly older), as well as some teen males.
The song's lyrics seem, on the surface, to be putting a sad atmosphere out there. However the beat, melody, and rhythm contradict this. That is why for the video, we decided to opt for a cheery atmosphere.
Shots of a band playing instruments and lipsyncing will be interjected throughout the video (as with almost every music video). In addition to this, there will be a narrative.
The narrative is, in simple terms, a few lads getting ready to hit a party (something a young audience could relate to). But first, they rendevouz at the house of a friend.
It starts off with the hero (who will be lipsyncing in the band) getting out of the shower and getting dressed, to get ready for a night out. The first thing he does as he arrives to his room is turn on his iPod/radio/some sort of musical device, following the stereotype of a geeky teenager, for comic effect. Upon his doing this, the music starts playing. He will be walking in his room with nothing but a towel on, and will grab a hairbrush, starting to sing to it whilst occasionally combing his hair, again following a stereotype that the target audience might be able to relate to. For example:
After approximately half a minute his friends will arrive at the door and ring the doorbell. The doorbell ringing will be heard, and the music will temporarily stop for this, and the next scene. The hero will come downstairs and greet his friends, and then go back upstairs under the pretense that he needs to get changed (as he does need to), with the intention of lipsyncing during this.
However, when he goes up, the friends downstairs hear loud thumping from upstairs - it is evident that the protagonist is prancing around in his bedroom. The music then resumes with the hero trying on many different outfits, whilst still lipsyncing. This is an idea that I have borrowed from Taylor Swift's video, You Belong With Me, which has a similar demographic of young females, and teenagers in general.
We will the cut to a shot of him downstairs with his friends, as they all prepare with drinks, of Sunny D (or some other non-alcoholic, juice-like product) - again for comic effect. All the while the hero is singing at the friends.
The friends note that this behaviour is unusual for the protagonist, and they are visibly displeased with their friends' erratic dancing and singing.
The song then ends as the friends leave, whilst the hero has just finished his number.
There will then be a few seconds left to the video where the hero gives chase to his friends, who have already gone some distance down the road.
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