The company then proceeds to send the song of to several directors (five to ten), who will then submit their treatments (note that in this part of the process, the directors are still unpaid).
The director that created the best treatment will get the job, and only then will they get paid. The others will be unpaid, and hope to get a new song soon.
Because of the way the business works, the directors can't just wait for a song that they like. They must treat the song as nothing more than business, and even if they didn't like the song they would have to put in their best creative efforts.
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