Real Digipak Analysis

Taylor Swift

Fearless

Taylor Swift is a young female artist, whose main target audience is young females. Most of her songs are about love and the struggles she goes through in her life.

Swift has not been a female artist that (purposefully) uses sex appeal to attract an audience. This is because her target audience is young females, as is demonstrated by the content of her songs (mainly about love, and girl problems). The stereotypical male would not be expected to listen to this, so the album cover instead addresses the female population. 

The white dress she is wearing, and the relatively pale background have connotations of purity and innocence, which is an image Swift attempts to convey.

In addition to this, her name is in a font that appears to be handwritten. This makes the album seem more heartfelt and less about just selling records, which appeals to her target audience who likely care about emotion and creativity.

The way in which her hair is also blow almost away in some way 'exposes' her, which emphasises the album title, "Fearless". As well as this it stands out and so is likely to catch the eye of a prospective consumer.

The back of the album again has the song list in a handwritten font. The way in which the handwriting is could also be interpreted as quite girly, so the listener would feel better able to relate to the music.

Her dress is again light colours, conveying purity. She is clearly attempting to keep a "good girl" image, which she is successful in via the connotations of her costume choice. The dress she is wearing is also very elegant - which has connotations of big occasions such as a prom (something girls could relate to, as the stereotype is for females to look forward to prom strongly).

As well as the colours of her dress, the shape of it (which shows off Swift's figure) is something girls could idolize. The lighting (very bright) is done in a way that makes her looks stand out (bright light tends to show attractiveness), and this also makes her digipak stand out from the shelf. 
This could apply to men and not just women - her innocent image is something that stands out in the current culture in which a high majority of female artists use their sex appeal to gain a wider audience.