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| Jamie Thraves |
Jamie Thraves; Director
He first made his humble start with the creation of short films at university. Two of his early films, Scratch (1991) and The Take Out (1993) won a number of awards at short film festivals all over the globe.
In 1993, he went to the Royal College Of Art, where he created another film, The Hackney Downs (1994), winning more awards.
His real breakthrough into the public spotlight came was after he left RCA to join Oil Factory, where he made the video to Radiohead's song "Just".
Even several years later, there is still discussion about what the fallen man said at the end of the video, which caused everyone to follow suit. Radiohead have yet to reveal what was said, although it looks as if they won't.
The video had a budget of £100,000 and was shot in the space of 3 days.
Another video of his which is renowned is Coldplay's "The Scientist", which had a budget of £200,000 and was also shot in three days.
Some of the tips Jamie has shared in making music videos are to:
- Use the lyrics, but not be too literal
- Go with the emotion
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