Copyright is a concept enforced by the government, which entitles the original creator of a piece of work to exclusive rights to it.
This means that they have a legal say in how their creation is used, whether it can be reproduced, etc.
Thus they would have to be approached if a person wanted to use their work.
Generally though the artists wouldn't mind if it was for non profit.
This applies to us in that we had to obtain permission from the relevant artists when choosing the song to use in our music video.
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