Nava's start in the industry was as a runner for film production companies. The runners were nicknamed "gophers", as they'd "go for" anything e.g. doing simple tasks for little to no pay in order to get a foot in the industry door.
The first company he worked for was Blink Productions. After this he started freelancing for OB Management.
He graduated as assistant director where he'd manage the video stools.
Then he signed to Academy, which was the biggest music video production company. However he left for Between The Eyes, and now Pulse.
He had also managed to make 24 music videos within the space of one year (almost one every two weeks). This was when he first started making music videos for indie music. He had to work with very small budgets of £5k-£10k.
He has now began to make adverts - the budgets for them are bigger than in music videos, however there is less room for creativity. One of his relatively recent adverts is L'Oreal's "Dare to be different" advert:
His most expensive music video has been for Jessie J's "Do It Like A Dude", which cost £160,000 to make.
Nava's own tips to creating music videos are:
- Use extreme close ups wherever possible
- Do NOT shoot the whole video in medium/long shots
He demonstrates these tips in some of his videos, e.g. Rita Ora's RIP:
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